We are pleased to announce the decision to switch from our current website platform and will be launching a new Content Management System (CMS) with Scorpion for the ServiceMaster Clean website. After reviewing the current state of the website, guidance from the advisor council and the needs of the business, the decision was made to make the move. This newly designed website will position us to be best in class in the digital space with the guidance and expertise from Scorpion.
Ongoing effort to maximize the brand's digital presence through regular assessment and monitoring. Scorpion utilizes webmaster tools and Google Analytics expertise to ensure your website is up to search engine optimization best practice for today's algorithm
If you already have your own website and domain, we're ready to bring over your existing content into the new web experience when you're ready. We've built out systems that are ready to house your important information such as blogs, staff information, testimonials, photo galleries, and much more! When you decide to make the switch, we're ready to pull over all of your custom content and display it in an elegant way, and always with optimization in mind. We can even set up redirects so users can continue to use your URLs with ease. This will also allow you to pass your digital authority onto the new website, so none of your previous work ever gets lost.
Online directory setup and management for consistency
You will have a dedicated Scorpion Marketing Manager to help you achieve online success, set high goals, and conquer new challenges. They will provide recommendations and be your personal consultant as you tackle the digital space.
Access to Scorpion's review request system to engage your happy customers online, build your reputation, track new reviews online, and assist with negative complaints
Scorpion offers a wide array of optional digital advertising channels including:
Scorpion’s award winning reports dashboard gives you full-access
to the metrics and data you need, including Analytics, Paid Performance,
Reputation, and Leads; enabling you to measure and evaluate the performance
of your website and digital advertising efforts through a 24/7 accessible
online portal.
Contact your team at ServiceMasterClean@scorpion.co
Yes! Scorpion will be importing information provided to us from ServiceMaster Clean corporate. A few weeks before the launch of the website Scorpion will send out emails with access to a "Setup Wizard" which will guide you through the review of the information that was provided by corporate that will be shown on the website. At this time, you will be able to make changes or discuss needed changes with your Scorpion Marketing Manager.
The website call tracking number allows you to know exactly what leads are coming from your internet marketing efforts. This number will ring to the routing number provided to Scorpion. Your current call tracking numbers will be ported over to Scorpion and will continue working.
No. Having your name, address, and phone number consistent across the internet directly affects your organic rankings on search engine results pages. Google places a heavy emphasis on this consistency when it comes to your business' visibility, so our team will be actively working on finding inconsistencies and correcting them for your business.
No. While this used to be the case, Google recently changed its policies and no longer accepts these as physical business addresses. The good news is we can use a home address and hide it online so that it’s visible to search engines, but not to the general public.
In order to make updates and keep your name, address, and phone number consistent, as well as update profiles with corporate imagery, we will need access to your various directories. To add us as an administrator, let us know and we’ll give you the email address you’ll need.
Yes, there will be a map. The service area shown will be pulled directly from Market Maps via an Integration.
In the Setup Wizard, you will be able to input where you would like your call tracking number to ring to, as well as what email you would like contact forms to go to. These can be changed at any time on the fly, you would just need to contact your Scorpion Marketing Manager.
It is very common to see a slight dip in rankings while the new site is indexed by Google. However, upon full indexing of the site, rankings generally soar higher than before.
Absolutely! We have a fantastic review request system to help with this. All you would need to do is input the first names and emails of happy customers into the system. Afterwards, those customers will receive an email that appears to be from you with easy access to leave a review on any of your online profiles.
Yes, we absolutely do! Once your website is live, Scorpion will offer a variety of digital advertising solutions including PPC (pay-per-click), displays & remarketing ads, social advertising (Facebook, Instagram, etc.), video advertising on YouTube & Facebook, gMail ads, remarketing & much much more! The management fee is even included in your monthly budget! Contact your Scorpion Marketing Manager for more information on a customized digital plan for your specific territory.
Scorpion highly encourages you to continue with your current advertising strategy and to consider further investment in tactics that have been working well for you. When you turn off something like PPC it not only cuts off a lead avenue, it also decreases your brand awareness among consumers. We would like to see your location show up within the Search Engine Results Page as many times as possible throughout the results, both in paid and organic.
Budgets will vary by location so, unfortunately, we are not able to give a one-size-fits-all answer. We will work with each location to create a customized plan that fits their market. While currently much of the strategy is focused on just one or two services, Scorpion would like to work with you to diversify and expand beyond your current tactics once we identify your goals. Your marketing manager will be reaching out in January to talk through specifics and provide recommendations based on your current spend and future goals.
As we approach the new site launch, we will put a freeze on any changes or updates to the current website as we prepare for the content migration process.
Scorpion will hold a webinar to discuss their services to ensure you understand who Scorpion is, your Scorpion Dashboard, and an overview of your new website.
Scorpion will be sending you a wizard to ensure all the information that will be on your website is correct including business information and service offerings. Participation is essential for a successful launch.
In addition to the Setup Wizard, a follow-up call from your Scorpion Marketing Manager will allow you to get to know your new marketing team and prepare you for the next steps.
Scorpion finalizes the website, coding and building out the last pieces. They will also do thorough quality assurance testing to ensure the smoothest possible transition.
The long awaited moment has come and your brand new site will officially go live on our new Scorpion platform!
As we approach the new site launch, we will put a freeze on any changes or updates to the current website as we prepare for the content migration process.
Scorpion will hold a webinar to discuss their services to ensure you understand who Scorpion is, your Scorpion Dashboard, and an overview of your new website.
Scorpion will be sending you a wizard to ensure all the information that will be on your website is correct including business information and service offerings. Participation is essential for a successful launch.
In addition to the Setup Wizard, a follow-up call from your Scorpion Marketing Manager will allow you to get to know your new marketing team and prepare you for the next steps.
Scorpion finalizes the website, coding and building out the last pieces. They will also do thorough quality assurance testing to ensure the smoothest possible transition.
The long awaited moment has come and your brand new site will officially go live on our new Scorpion platform!
Our goal is to make you feel up to date and comfortable with the transition during this exciting time. If you have any questions or concerns, please reach out to the marketing department at ServiceMasterClean@scorpion.co. We will keep you posted with reminders and updates throughout the transition period.